Gianni Infantino Faces Growing Pressure After FIFA Drops World Cup Stake Sale Proposal

August 1: FIFA President Gianni Infantino is facing one of the biggest challenges of his leadership after football’s governing body abandoned its controversial proposal to sell a minority stake in a new commercial entity that would manage the FIFA World Cup and other major tournaments.
The proposal, which aimed to create a separate commercial company with 20% ownership offered to private investors, was officially withdrawn following widespread opposition from football stakeholders. The decision marked a significant setback for Infantino, who had strongly backed the initiative as a way to generate additional revenue for the global game.
FIFA forced to abandon controversial investment proposal
In a statement attributed to Infantino, FIFA acknowledged that the proposal had become deeply divisive and confirmed it would not move forward. The announcement brought an end to several days of intense disagreement within international football after the plan triggered criticism from multiple football organisations.
The controversy reached its peak when UEFA, Europe’s governing football body and the most influential of FIFA’s six continental confederations, announced it would boycott FIFA events unless the proposal was withdrawn. The strong response significantly increased pressure on FIFA’s leadership.
Although FIFA defended the proposal by arguing that fresh investment would generate millions of dollars in additional funding for national football associations, the plan failed to secure broad support among key stakeholders.
Internal criticism emerges inside FIFA
The failed proposal also exposed divisions within FIFA itself. Senior adviser Carlos Cordeiro resigned in protest, describing the investment proposal as “a bad deal for football.” Meanwhile, FIFA Chief Operating Officer Kevin Lamour reportedly criticised the project, alleging that staff members had been misled and characterising it as a decision driven by a single individual rather than the organisation.
The growing criticism has weakened Infantino’s position at a time when he had been expected to seek another term as FIFA president. Before the controversy, the Swiss administrator appeared well placed to secure re-election after overseeing what was widely regarded as the most financially successful FIFA World Cup in history.
Leadership style comes under renewed scrutiny
According to Reuters, people familiar with FIFA’s internal operations said Infantino’s leadership style has often frustrated colleagues because of his preference for making major decisions independently. While previous controversies did little to damage his authority, critics argue that the latest proposal failed because important football stakeholders were not properly consulted before the announcement.
Analysts believe the collapse of the private equity plan has created uncertainty around Infantino’s political future, with potential challengers now more likely to enter the race before the next FIFA presidential election.
Source: Reuters